{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SHORTAGE

While many high-end brand names drive direct exposure through social media marketing, celebrity partnerships and fashion programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major items haven't changed a lot in years; it does not have TikTok, and does not give stars totally fre